Last revised August 20, 2024
Welcome to GetDisq.ca! Your privacy is important to us, and we are dedicated to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (the “Website”). By using our Website, you agree to the terms outlined here. We encourage you to check back from time to time, as we may update this policy to reflect any changes in our practices.
If you have any questions or concerns about our privacy practices, please feel free to reach out to us at:
1. Information We Collect
We collect certain personal information to help us serve you better. This may include:
Your Name and Email Address: When you fill out our contact form or subscribe to updates.
Messages and Inquiries: Details you share when you contact us with questions or requests.
We may also collect information about how you use the Website through cookies and similar technologies, which help us understand and improve your experience.
2. How We Use Your Information
We use the information we collect for a few important purposes:
To Respond to You: We’ll use your contact details to reply to your questions or provide the information you’ve requested.
To Enhance Our Website: Understanding how you interact with our site helps us make it better for everyone.
Rest assured, we only use your personal information for these specific purposes, and we’ll always ask your permission if we need to use it for anything else.
3. Cookies and How We Use Them
Cookies are small data files that help us improve your experience on our Website. They allow us to remember your preferences and understand how visitors use our site. You can manage your cookie settings through your browser, but please note that turning off cookies might affect how some features of the Website work.
4. Sharing Your Information
Your privacy is important to us, and we do not sell or share your personal information with third parties for their marketing purposes. However, we may share your information with trusted partners who help us operate the Website and provide our services. These partners are required to keep your information confidential and use it only as instructed by us.
If our business ever goes through a change, like a merger or sale, your information might be transferred to the new owners. If that happens, we’ll ensure that your information remains protected according to this Privacy Policy.
5. How Long We Keep Your Information
We retain your personal information as long as needed to provide access to the Website or respond to your inquiries. Afterward, it may be kept briefly for backups, archives, or audits. We may also keep anonymized data indefinitely.
6. Managing Your Information
We respect your privacy and take steps to ensure your personal information is accurate and up to date. If you need to update or correct your information, or have concerns about how it’s being used, please contact us directly at [email protected]
7. Keeping Your Information Safe
We take steps to protect your personal information from unauthorized access and misuse. While we work hard to safeguard your data, it’s important to remember that no online system is completely secure. We appreciate your understanding as we continue to enhance our security measures.
8. Sharing Unsolicited Information
If you send us feedback or suggestions, we’re grateful for your input. Please note that any unsolicited information you provide is considered non-confidential, and we may use or share it without any obligation to you.
Plant-Based Solutions, LLC (d/b/a “Disq”) is a wholesaler and retailer of vaping products and an information source for all things vape-related. Your privacy and security are of paramount importance to us when you choose to use our services or buy our products. Disq is committed to protecting the data you share with us.
This Privacy Policy is intended to help you understand how Disq processes information collected through use of our website that can be used to directly or indirectly identify an individual (“Personal Data”).
Any information stored on Disq’s website is treated as confidential. All data is stored securely and is accessed by authorized personnel only. Disq implements and maintains appropriate technical, security and organizational measures to protect all its visitors’ Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure.
2.1 General
The following sections cover how we collect and process data, including which pieces of data we collect and use for publication purposes, customer relations and email notifications.
2.2 Data from Site guests
When you visit GetDisq.ca as a Guest, we will not ask you for any Personal Data.
However, Disq may collect, record, aggregate and analyze information of ALL visitors to its website, and we use analytics tracking systems such as Google Analytics to do this. Disq gathers data about visits to the website, including the numbers of visitors, geo-location data, length of time spent on the site, page view activity and hyperlinks clicked, where visitors have come from and what operating system is being used. We may record information from your web browser, your IP address and we use cookies to do so.
Although such information is not personally identifiable, we use your IP address to determine your Internet Service Provider and the geographic location of your point of connectivity. We collect this sort of data to allow us to monitor and improve our site, our business and our services, and to provide you with a better user experience – for instance, displaying text in your preferred language, as indicated by your browser’s language settings.
2.3 Data from Site and customers
In order to provide additional services to its customers, Disq must collect more data from them, some of which is Personal Data.
If you register an account, the data we collect includes your chosen “username” and email address.
This information is used by Disq to identify you and provide you with support, services, mailings, sales and marketing actions, billing and to meet contractual obligations.
Also, in order to comply with age verification laws and regulations, we will ask your consent to process your name and age.
Financial data that is collected by our payment processor will only be used as necessary to initiate and complete any orders placed by your account. Please see our section on Payment Service Providers for more information.
Credit card purchases on Disq are processed via industry standard encryption through third-party processors, and these processors will use your information only for the purpose of processing your order. The financial data you share with our processors is considered private information and will not be shared with us, or with third parties, except with your authorization and as necessary to carry out orders placed by you and with your understanding that such transaction(s) may be subject to the rules and policies of such third parties.
If there is a dispute concerning your credit card purchase, Disq’s customer service department may receive from the relevant payment processor a truncated version of your credit card number in order to identify your purchase and to further assist or resolve the issue. We would then have in our possession a partial card number, which we would use for the proper administration of our payment services.
2.4 Data for customer relations
To properly manage our relationship with you and provide the best support and customer services, we may use your contact information including your name, your contact details, and any information found in prior communications between us. We will also keep records of our discussions so that we can follow up as needed, and to promote our products and services to you that may help address any service issues.
2.5 Data for email notifications
We may need to use your email address to notify you of important changes to your account, such as updates to Privacy Policy or Password reset requests.
If you consent to receive emails such as newsletters, product information or special offers and sales, we may use the Personal Data you’ve provided us and purchase history to tailor content and messages to your interest(s) type.
Many of these options can be customized by logging into your account.
2.6 Legal claims and management of risk
We may process any of your Personal Data identified in this Policy where it is necessary to establish, exercise or defend legal claims, either in or out of court, or to hire professional advice for the protection of our business against risk and to assert our legal rights, your legal rights and the legal rights of others.
3.1 General
The following sections tell you when and to whom Disq will disclose your Personal Data.
3.2 Legal and vital interests
Disq may disclose your Personal Data in order to obtain professional advice, to establish, exercise or defend legal claims, to comply with legal obligations or to protect your vital interests or the vital interests of another natural person.
3.3 Our companies
In order to accomplish the purposes set forth in this Privacy Policy, and on the legal bases set out herein, Disq may share your Personal Data with its group of companies and affiliated companies, including sister companies and other subsidiaries of its holding company. At the present time, we have no such companies, but that may change in the future and if it does, we will provide you with the necessary information.
3.4 Affiliate partners
Disq may develop an Affiliate Program which allows partners (“Affiliates”) to earn revenue by promoting Disq. We may disclose your publically available Personal Data to our business partners and Affiliates.
3.5 Payment services providers
We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and handling complaints and questions.
3.6 Our legal obligation to disclose personal data
We will reveal a member’s Personal Data without prior permission when we have reason to believe that the disclosure of this information is required to establish the identity of, to contact or to initiate legal proceedings against, a person or persons who are suspected of infringing rights or property belonging to Disq or to others who could be harmed by the member’s activities. We are permitted to disclose personal information when we have good reason to believe that this is legally required.
4.1 Operations
The Disq website is supported by a network of computers, cloud-based servers, and other information technologies including 3rd party service providers. Some of these services may come from jurisdictions other than your own, and those countries do not always afford an equivalent level of privacy protection. We have taken strict measures to protect your Personal Data; in particular, we rely on your explicit consent and security and confidentiality of your Personal Data in binding corporate rules and contractual protections. We are required to transfer your Personal Data with those parties in order to be able to provide the requested service to you.
4.2 Acknowledgement
You acknowledge that Personal Data you submit on our website may be available via the Internet, worldwide, and we cannot prevent the use or misuse of such Personal Data by others.
Disq will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. Disq’s members have control over the purpose for collecting data, and the duration for which the Personal Data may be kept. Members with an active account will therefore have the responsibility to delete data when required. When a Member’s account is terminated or expired, all Personal Data collected through the website will be deleted, as required by applicable law, with the exception that we may retain your Personal Data where such retention is necessary for compliance with a legal obligation, or in order to protect your vital interests or the vital interests of another natural person.
Disq members can at any time access and edit, update or delete their contact details by logging in with their username and password to Disq’s website.
6.1 The rights to access
You have the right to know whether or not we process your Personal Data and you have the right to access it along with certain additional information. That additional information includes details of the purposes of the processing, the categories of Personal Data concerned and who has received it. Providing the rights of others are not affected, we will supply to you a copy of your Personal Data, at no charge. Additional copies are subject to a reasonable fee. You can access your Personal Data from inside your account details on our site.
6.2 The rights to rectification
You have the right to have any inaccurate Personal Data about you rectified and, taking into account the purposes of the processing, to have any incomplete Personal Data about you completed.
6.3 The right to erasure
In some circumstances, you have the right to have us erase your personal data without undue delay. Those circumstances include: your Personal Data is no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and if the Personal Data has been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims.
6.4 The right to restrict processing
If you contest the accuracy of your Personal Data or if processing is unlawful but you oppose erasure; or if we no longer need the Personal Data for the purposes of our processing but you require personal data for the establishment, exercise or defense of legal claims; or if you have objected to processing, pending the verification of that objection, then you may restrict the processing of your Personal Data. However, in that event, we may continue to store your Personal Data and we will only process it with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural person, or for reasons of important public interest.
6.5 The right to object to processing
You have the right to object to our processing of your Personal Data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your Personal Data for this purpose.
6.6 The right to data portability
If our legal basis for processing your Personal Data is consent; or that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, and such processing is carried out by automated means, you have the right to receive your Personal Data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights of others.
6.7 The right to complain to a supervisory authority
If you consider that our processing of your personal information infringes data protection laws, you may have a legal right to lodge a complaint with a supervisory authority responsible for data protection. If you are a EU citizen, you have the right to do so in the EU member state of your residence, your place of work or the place of the infringement.
6.8 The right to withdraw consent
If the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
You may exercise any of your rights in relation to your personal data by contact us here, in addition to the other methods specified in this section.
Disq places cookies to store and then retrieve small bits of information on your computer when you visit. This is to ensure that our content is tailored to your specifications, thereby improving the visitor experience of the site. More details about how we use cookies you can find on Cookies Policy.
We assume that all Visitors to Disq’s website have carefully read this document and agree to its contents. If you do not agree with this Privacy Policy, you should refrain from using our website. We reserve the right to change our Privacy Policy as necessity dictates. Continued use of the Disq website after having been informed of any such changes to these conditions implies acceptance of the revised Privacy Policy. This Privacy Policy is an integral part of Disq’s Terms of Use.
9.1 Owner
This website is owned and operated by Plant-Based Solutions, LLC., a company principally located at 451 SE Edwards Drive
Dundee, OR 97115
9.2 Contact information
If you have any further questions regarding the data Disq collects, or how we use it, then please feel free to contact us:
By Post To: Plant-Based Solutions, (Canada), Ltd., TBD
General email contact: [email protected]
Data Protection Officer email contact: [email protected]
EXHIBIT B
Our Mission
DISQ is a Lifestyle Brand rooted in superior technology and deep care for its Retailers and Users that results in superior value over any other alternative.
While primarily a B2B company, we create value for all of our stakeholders, inside and outside the company, up and down the supply chain; while elevating the consumer experience in a responsible and sustainable way.
We are a modern company who embraces the values of the 21st Century.
Brand Voice
DISQ is modern, confident, and subtly rebellious. It is crafted to appeal to a hip, tech-savvy audience that values discretion and quality in their vaping experience.
Our taglines “Discreet. Dependable. Disposable.” and “make every puff count” emphasize reliability and an elevated user experience, distinguishing it from other products in the cannabis market.
Our tone is both sophisticated and approachable, aiming to create a sense of an elevated experience while remaining accessible.
By focusing on the technological advancements of our product (e.g., EasyAir technology, sealed tank coil), DISQ reinforces its commitment to innovation and quality.
Our brand also uses a playful yet edgy tagline “suck my disq,” which conveys a sense of boldness and a touch of humor, appealing to an audience that appreciates a blend of wit and attitude. We are playful, never crude nor overt in this use.
Overall, our brand voice is designed to resonate with consumers who are looking for a premium vaping experience, at the best possible price, that aligns with a modern, on-the-go lifestyle, while also appreciating the understated but impactful design of the product.
DISQ Brand Guidelines for Intellectual Property (IP) and Logo
By following these guidelines, DISQ can ensure a strong, cohesive brand identity that resonates with its target audience and upholds the integrity of its intellectual property.
1. Brand Identity Overview
• Brand Name: DISQ
• Taglines: “Suck My Disq”, “(I’m) Discreet, (I’m) Dependable, (I’m) Disposable”,
“Make Every Puff Count”, “Anything But Square”,
“Fits Into Your Life, As Easy As It Fits Into Your Palm”
• Core Values: Discreet, Dependable, Innovative, Bold, Playful, Premium Quality
• Target Audience: Young adults (19-36 years) who value quality, discretion, and modern design in their vaping experience.
2. Logo Usage Guidelines
• Primary Logo: The DISQ logo should be used consistently across all platforms and materials to maintain brand integrity. It consists of a modern, sleek typeface that reflects the brand’s emphasis on innovation and discretion.
• Color Palette:
o Primary Color: Dark Gray or Black (#000000) for sophistication and subtlety.
o Secondary Color: Deep Blue (#1A1F71) for a touch of elegance and trustworthiness.
o Accent Color: Soft White (#FFFFFF) for clean and minimal design.
• Size and Spacing:
o The logo should never be resized smaller than 1 inch in width to ensure legibility.
o Maintain a clear space around the logo equivalent to the height of the “D” in DISQ, ensuring no other elements encroach upon this space.
• Do’s and Don’ts:
o Do use the logo on a clean, uncluttered background.
o Do use the logo in its original colors or in black and white.
o Don’t stretch, distort, or rotate the logo.
o Don’t place the logo on a busy or patterned background that reduces its visibility.
3. Typography
• Primary Font: The DISQ logo uses a custom, sans-serif typeface that conveys modernity and clarity. For other branding materials, use a similar sans-serif font like Helvetica or Arial.
• Secondary Font: For body text and longer content, a clean and readable font like Roboto or Open Sans is recommended.
4. Imagery and Photography
• Style: Images associated with the DISQ brand should be high-resolution, with a focus on minimalism and sleek, modern aesthetics. The images should align with the brand’s emphasis on discretion and sophistication.
• Tone: Imagery should evoke a sense of calm, control, and refinement. Avoid overly bright or chaotic images that do not match the brand’s subtlety.
5. Brand Voice and Tone
• Voice: The brand voice should be confident, modern, and subtly rebellious, with a hint of playfulness. It should communicate reliability and sophistication without being overly formal.
• Tone: Keep the tone conversational yet professional. Use humor sparingly to align with the tagline “suck my disq,” ensuring it comes across as clever rather than crass.
6. Legal Considerations
• Trademark: The DISQ logo and tagline should be trademarked to protect the brand’s intellectual property. Ensure that all usage is in compliance with trademark laws, and include the ® or ™ symbol as appropriate.
• Licensing: Any use of the DISQ logo by third parties is governed by our licensing agreement that specifies the terms of use, ensuring the logo is not altered or used in a way that could harm the brand’s reputation.
7. Digital and Social Media
ADVERTISING, PROMOTION, MERCHANDISING AND SOCIAL MEDIA MUST CONFORM TO FEDERAL, PROVINCIAL & LOCAL REQUIREMENTS IN YOUR AREA
• Profile Images: Use the primary DISQ logo as the profile image on all social media platforms to ensure consistency.
• Social Media Posts: Maintain the brand voice across all platforms. Posts should be sleek, visually appealing, and aligned with the brand’s values of discretion and sophistication.
• Hashtags: Use branded hashtags like #DISQVape, #SuckMyDisq, and #DiscreetVaping to create a cohesive social media presence.
8. Brand Applications
BRAND APPLICATIONS MUST CONFORM TO FEDERAL, PROVINCIAL & LOCAL REQUIREMENTS IN YOUR AREA
• Packaging: Packaging should reflect the brand’s commitment to quality and discretion, using the primary color palette and logo. The design should be minimal yet functional, emphasizing the premium nature of the product.
• Merchandise: Any branded merchandise, such as apparel or accessories, should adhere to these guidelines, using the logo and color palette consistently.
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